SAMPLIZE Makes Color Selection As Easy As Peel & Stick

Benjamin Moore has a new way to try out colors.

Using large stickers of accurate colors, Samplize allows you to place the colors and move them around. No messing around with color swatches painted on the wall or painting out boards.  You can order just 1 piece of as many as you like, all the colors in the system are there. Get wall, trim and accent colors you can see and swap. Shipping options include up to next day delivery.

Benjamin Moore Product Updates

Benjamin Moore has been very busy these past couple of years and the outlook is this is going to continue for the foreseeable future. They have recently updated the primers and a number of different paint lines. I believe this is the result of many things but it has coincided with the latest CEO Dan Calkins involvement. It causes some pain in the moment now but repositioning and realigning the products should make things better for the future.

Visibly, we are seeing label changes and products are updated. As it was explained to me, Ben Moore is partly doing this to fulfill compliance to the MPI standards. These are a set of agreed upon performance and appearance standards for all sorts of paints and coatings. This should put Moore’s products in a competitive equivalence bracket for inclusion on master specifications. Architects and designers want to allow builders and contractors to use what is best suited for the region that they are working in and so want to specify paints that provide similar results. Benjamin Moore’s exclusive sheens didn’t fit nicely within the MPI structures and sometimes didn’t match other BM paints with the same nomenclature. Now eggshell finishes should appear to have the same sheen across all products labeled eggshell.

Another reason I think we are seeing all these changes has to do with updates in available raw materials. Raw material manufacturer’s come out with improvements all the time. As ingredients are replaced, chemists have to come up with adjustments to their formulas as well.  Ben Moore is always looking to lead the industry in quality and satisfaction  achieve better performance for working properties and durability; if you’re not improving you’re going backwards. Their updated technology necessary for creating Urethane Modified Acrylic paints such as COROTECH COMMAND and the INSL-X CABINET COAT shows that they are striving for useful performance goals.

Recent improvements including Exterior Aura, interior “ben”, UltraSpec and the various primers are only part of the changes. CORONADO PAINTS are also getting updated with the move from RUST SCAT acrylic formulas to the new MULTAPPLY gloss and semi-gloss. This update, if nothing else, allows tinting these products with Ben Moore’s proprietary waterborne GENNEX tint system on computerized dispenser systems. This provides for the move away from VOC solvent tint systems and should give greater color accuracy and consistency.

The 2022 Benjamin Moore Color of the Year is…

Make room for creativity.
Evoking the silver-green stem of a flower,
October Mist creates a canvas for other colors –
and your imagination – to blossom.



Make room for play. Luminous pales invigorate the senses.

Make room for nurturing. Botanical hues ground us in warm reassurance.

Make room for expression. Refreshed primaries give root to personal style.


We are so excited by this color palate and are looking forward to all the amazing color combinations and room designs you all are going to come up with!

Stop by either of our stores to further explore these amazing colors and pick up some pint samples today!

Benjamin Moore Improves Ultra Spec 500

Introducing Improved Ultra Spec 500
In line with our product portfolio optimization strategy, Benjamin Moore is pleased to bring new and improved offerings to market this month. Ultra Spec® 500 Interior has been enhanced to better meet the demands of the commercial segment; features include excellent hide in 1X base (especially in clean, off-white colors) smooth application, and quick dry time for faster job turnaround. The first two sheens, available now–Low Sheen Eggshell (T537) and Eggshell (T538).


Benjamin Moore has been making both paints and happy customers since 1883. Featuring quality paint bolstered by the use of Gennex color technology, Benjamin Moore has been a mainstay in household decor, both indoors and out.

Ben Moore Purchased Insl-x Coatings a while back and acquired several companies in the process. Since then they have restructured and reorganized their product lines around these businesses and now have a robust set of coatings to offer beyond wall paint.

Peel-and-Stick Paint Samples

Be sure to check out the new offering in the Benjamin Moore online store: Peel-and-Stick Paint Samples, providing DIYers with an additional, easy-to-use option for trying on one or more colors before purchasing paint.

The large, 12″x12″ samples can be moved from room to room and observed in different lighting throughout the home. Sheets are produced in any Benjamin Moore color and fulfilled by Samplize, an established vendor known for a high-quality product, with two hand-applied coats of real Benjamin Moore paint.

Peel-and-Stick samples are not available in stores.

Corotech Command

Ben Moore has announced their Command line of waterborne enamels will be released March 1st. This new product is the go-to solution for quick return to service that provides tenacious adhesion and abrasion resistance on a wide variety of substrates. COMMAND is an extremely durable, UV resistant, waterborne acrylic urethane enamel, ideal for use where minimal maintenance disruption is required. Tinted using Gennex® color technology, COMMAND is available in gloss and satin sheens.

Benjamin Moore’s previous waterborne urethane was in their industrial line named P73. It was available only in white gloss and not particularly popular at the time. With the inclusion of a full line of bases and satin sheen level and Ben Moore’s quality reputation, Command will be an easy choice for long lasting, good looking protection